The social media has been booming in the internet industry ever since its evolution. It has been a tool for people to connect with each other irrespective of geographical locations. It aims to build a sense of excitement amongst users by sharing pictures, videos and interacting with your friends through real-time commenting. As we slowly stepped in the current era of digitalization, marketers started inclining towards digital solutions to promote a brand.
Periscope initiated live streaming on periscope in 2014 which was later followed by other trending social media platforms. Whether we talk about Facebook or Instagram or YouTube, all worked on its algorithms and started offering live webcasting services. By streaming live on popular channels like Facebook, Instagram, Youtube and Periscope you can attract a large audience base and direct them to your company’s website, thereby boosting your website traffic. Managing your live streams and sharing them across various social media platforms is not an easy task.
Live Webcasting On Social Media Platforms
Live webcasting on social media platforms has gained hike in no time. It has become the favorite marketing tool for digital marketers. It helps brands to expand their reach and establish themselves around the globe. Live streaming has become the core of marketing dynamics in the current digital era. Live webcasting on social media platforms has helped many brands to boost their sales and expand their pan presence globally. Various social media platforms are available nowadays, that help brands leverage. A brand can choose from a pool of social media platforms, that suits their requirements. It allows them to find their potential customers with much ease.
Live webcasting allows brands to broadcast their events, give the audience a tour behind the scene scenarios or host interactive sessions like Q&A, which allows customers and brands to understand each other in an effective way out. Live broadcast on Facebook has helped various brands to attract a large audience base globally ever since its existence. It has allowed the audience to connect with the brand on an emotional level through real-time interactions.
Live streaming on Instagram was started just after Instagram came up with Instagram stories in 2016. Every social media platform is working on its interactive features to serve the brands with the best live streaming solutions. Live streaming has changed the complete dynamics of marketing and helped various businesses to grow and establish themselves. Live webcasting allows customers to connect with the brand on a more personal level by giving them feedback. The valuable suggestions of customers are taken into account by brands to improvise the product.
Live Streaming Guide To Various Social Media Networks
Ever since brands started opting for live webcasting on social media platforms, it allows them to share their journey with their customers. The raw insights of the business build a sense of trust among its clients, hold their interest in knowing your business. It has helped brands in enormous ways starting from expanding its reach to converting leads, and from growing business to boosting sales. Battle has been on between the top trending social media platforms to serve the best live webcasting solution to its users.
Here we share a complete business guide to live streaming on social media platforms that help you to choose the right webcast platform suiting your brand or business needs:
1. Facebook Live
This is a popular social media platform that is in existence for a very long time. It has millions of active users around the globe irrespective of age and gender. Facebook online streaming services have been helping many brands to establish themselves around the globe or expand the pan presence of the existing brands, resulting in increased sales leads. Live broadcast on Facebook allows brands to connect on an emotional level by engaging them through live streams. It allows customers to interact with the brand directly through real-time commenting. With Facebook online streaming has made it easy for brands to put across their brand messages to their potential customers, without getting lost in the clutter of advertisements. A brand can reach millions of users at a time without having to worry about geographical limitations.
Brands can share the Facebook live stream on the website to boost website traffic and make your audience understand your brand in a better way. Streaming Live on Facebook is quite easy, you can simply stream live by clicking a “go live” button. Your followers and friends will be notified as soon as you go live on Facebook. Sharing live broadcast on Facebook to other social media platforms allow you to explore the possibilities of finding more potential customers from where they are. It helps the brand or business to attract a new audience base that was not a fan of a brand earlier. Facebook online streaming allows brands to live webcast for around an hour, which stays on Facebook for a timeline of 24 hours after the live webcast, ends, allowing followers to catch the webcast they missed.
But they are not allowed to comment on the webcast if they catch it later, commenting is only enabled for the customers who tune in at the time of the live broadcast. Brands can answer the most valuable question asked by the audiences at the time. Live webcast on Facebook and pin the most lovable comments at the top.
2. Youtube Live
To pace up with the current trend, Youtube has worked on its algorithms and started offering Youtube webcasting services, which has helped many brands to grow. For a brand to stream live on Youtube, they must have a presence on Youtube with a channel and a hundred plus subscribers. Some brands that already hold a presence on YouTube has many subscribers that make it easy for them to opt for Youtube live streaming services. Live broadcast videos on Youtube can last 2 to 4 hours which is longer than any other social media platform. It is an effective platform for streaming events of a company that lasts for a longer duration. Youtube live stream events highlights can be shared on other social media platforms to give your brand the much-desired hike. Changing the setting to the public allow more viewers to tune in at the time of Youtube live streams. Brands and customers to interact with each other through real-time commenting.
3. Instagram Live
Instagram is one of the most popular and trending social media platforms amongst gen-next. Brands that target gen Z can easily reach a large audience base by live streaming on Instagram.
Live broadcast on Instagram allows brands to connect with their target audience through comments and personal messages. Just by clicking “Go live” on Instagram you will be streaming live in no time. The followers of the brand page, account are notified as soon as you opt to the live stream on Instagram. Live webcast on Instagram is displayed at the top with a highlight and a “live” badge. When one scrolls the feed it can easily catch the sight of a potential customer in real-time. It can easily catch the missed live webcast on Instagram as it stays for 24 hours after the event gets over, giving valuable insight into the brand event. Live broadcast services for Instagram have played a major role in its immense popularity across the globe.
4. Periscope Live
Periscope is the first social media platform that allows brands to live webcast since 2014. Its stream reaches millions at a single point in time. Live streaming on periscope became popular in no time and later other social media platforms started offering the same. Live broadcast on periscope allows brands to interact with their audience directly and has completely changed the marketing dynamics.